Toyota Motor

Toyota today is the power of fear. For about two years ago, Toyota Motor was a company full of pride, which he ruled as uncontested heavyweight champion battles auto industry of the 20th century. But recently, have a any number of problems and the company has pleaded "guilty" to the creation of many missteps, if you try to remove these problems. Today the company has shown the world the face angstridden, which hardly can be said to be champ.

Toyota Motor maximum strength became the greatest weakness. The status of the company took a nosedive after accidents have involved even transient car Lexus, brand name, which has become synonymous with high-quality, globally viable products. At its zenith was able to earn more than 2 trillion Yen (US $ 22 billion)-most of that from the extension of its operations in the United States-but after the collapse of Lehman Brothers in 2008, he was automatically up for his inability to maintain sales of extensive composition of luxury cars and trucks-sized. And because the company directed so many of its resources towards its increase in chasing business in the United States, was unable to take full advantage of the longer term growth potential in emerging economies like China and India. As a result, Toyota Motor has Trailed the Volkswagen of Germany and Korea Hyundai Motor in making inroads into these markets.

In Japan, is a proverb to describe Toyota Motor current predicament: "fade must all the glory." In other words those who have been Blessed, usually with a large successful suffer the collapse of the ignoble. The key to survival will not grow big and strong. Rather, companies that survive are those that can be adapted to changing environments. The automotive industry is no exception, as far as being buffeted by the winds of change. In the United States, General Motors announced bankruptcy. Driver for the 100-year-old industry of modern auto-internal combustion engine itself is now giving way to new technologies such as electric batteries, hybrid gas-electric, and fuel cells. It is worth pondering if Toyota Motor may be champion for the next generation.

Toyota Motor bout malaise began November 6, 2008. In Japan, that date is referred to as the day of the "Toyota Shock." Top Japanese automaker is reported its earnings-a-half years through September for the financial year ending March 2009 (i.e., fiscal 2008) and Forecast belonging to red on the basis of the parent company in the second half of the year. At that time was still projecting a full-year consolidated profit from operating activities for the purpose of the 600 billion yen (6.6 billion dollars). But only six weeks later, on 22 December, the President Katsuaki Watanabe told reporters at a press conference that the company had revised downward its outlook and now estimate of 150 billion yen (1.6 billion dollars) in operating losses. In fiscal 2007, the company posted a profit of 2.27 trillion Yen (25.2 billion dollars), yet the very next year is expected to be equivalent to 2.42 trillion Yen (26 billion dollars) in profits simply evaporate.

For Toyota was the first operating losses in decades. Last time it faced such difficulties was when it was caught in a tumultuous working among the strike leaves the chaos of World War II in 1950. This was a shocking development indeed for the company, considered one of the strongest in the world. After all, sailed unscathed through the oil shocks of the 1970s, the collapse of the Japanese economy "bubble" in the 1990s and the emergence of Japan's deflationary economy has focused. Even in a period of 90 days dropped from forecasting a profit of 600 billion yen to projecting a loss of 150 billion yen-downshift 750 billion yen (8.4 billion dollars). Japanese newspapers subscribed mostly narration assigning a volte-face unprecedented earnings impact of the global financial crisis. sub-prime mortgage problem in the United States, which then triggered a global recession. A series of events, in fact, it was difficult to balance in many company strong, including Toyota Motor. But it was only a match lit the powder keg underneath it.

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